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Press Releases 2010

Pop Star Sajjad Ali Joins U.S. to Promote “Life”

pop singer Sajjad Ali performs

Noted Pakistani pop singer Sajjad Ali performs at the launch of a U.S. sponsored music video to promote health awareness about mothers and newborns.

March 26, 2010

Islamabad - Entertainment and health education came together last night as pop star Sajjad Ali performed at the launch of a new music video produced by the Pakistan Initiative for Mothers and Newborns (PAIMAN), a U.S. assistance program.  The video, entitled Zindagi, or "life", promotes regular medical check-ups for expecting mothers, assistance of trained health specialists during child birth, and the importance of birth-spacing.

The gala event also included a performance by kathak dancer Nighat Chaudhary, who created a special story for the occasion.  An exhibition of PAIMAN's public outreach messages over the last five years was also on display during the evening.

"What you see here tonight is not only an important part of getting this message out to all Pakistani families," said U.S. Deputy Chief of Mission Gerald Feierstein. "It is also a symbol of U.S. commitment to support them along the path ahead."

PAIMAN is funded by the U.S. Agency for International Development.  During the last five years, the program has trained thousands of female health service providers, upgraded health facilities, expanded service to 24-hours a day in large facilities, and provided life-saving ambulances for obstetric emergency care.